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Sarah Samways

Sarah Samways

Account Director at Notts PR.

Having a clear picture of your audience is vital when it comes to developing a strong PR campaign.

To help identify who you need to reach, there are a few simple questions to ask:

  1. Are they women, men or both?
  2. How old are they?
  3. Where do they live?
  4. What are their interests?
  5. What do they talk about with their friends/ family?
  6. What publications are they likely to read?
  7. What radio stations will they listen to?
  8. Which TV programmes will they watch?
  9. Which social media channels will they be active on?
  10. Are they the end user or will they be recommending or selling my product / service to someone else?

Just a handful of questions like this can be very revealing.

If your audience is female, then this opens you up to a whole wealth of ways to reach them. There are traditional titles like Pick Me Up, Woman & Home and Cosmo that you see on every magazine stand, national newspapers, online versions of your favourite magazines and thousands of blogs.

Once you know how old this woman is and what her interests are, then you can start to hone it down.

For example, a 20 plus woman into beauty and fashion will be reading very different publications and browsing very different websites to a 45 plus interested in travel and fitness.

It’s important too to think about what they may listen to in the car on the way to work or watch on TV early evening.

Social media is one of the quickest ways to reach your audience. A great social media campaign can reach them on the go and allows them to spread your message to friends and family.

If location is important to your business, then think about where the person may live. If you retail in a small area and don’t operate online, then you need to make sure you’re reaching your local audience.
Just by answering a few very simple questions, you can get a clear picture of your target audience, and can develop a PR campaign to reach them.

Notts PR